Green Mountain Fire
Logo and Branding
8.5'' x 11'' Menu
3.5'' x 2'' Referral Card
Strain Effect Identification System
Green Mountain Fire (GMF), a laid-back local dispensary known for budget-friendly options, struggled with inconsistent branding and outdated visuals. A refreshed identity was developed to reflect the preferences of its loyal customer base—simple, authentic, and approachable. Real-time feedback from regulars confirmed the brand’s improved clarity and resonance through updated signage and cohesive design.
