Magic Number is a cannabis soda brand that wanted to educate current cannabis users about their lesser known smoking and snacking alternative. The strategy: A fun and useful leave-behind cocktail recipe booklet that customers could pick up while browsing the dispensary. This would develop brand recognition and inform readers about the versatility and social relevance of the drinks, inspiring them to get creative with their consumption.

 **Side note: I executed all aspects of art direction, production, styling, photography, and retouching for this project. For more information about the photography click here!