Choice Burger
Logo
Packaging
A fast-casual burger concept developed during the COVID-19 era, designed entirely around a contactless ordering experience. Guests customize their meal using a branded black and white box, which is sent via conveyor belt and returned filled with their order creating a playful, futuristic system that feels both efficient and surreal. Bold typography, a spiral motif, and irreverant copy establish a quirky, content-worthy ientity that resonates with Gen-Z and Millenial audiences.
